
In today’s financial environment, there’s a general mistrust of financial institutions. And while several of the big players acknowledge what is going on in the world around us, very few if any, have taken the steps to re-make themselves as the quintessential advocate of the consumer. That is, until Lending Tree. Their bold new campaign puts the consumer front and center.
If you keep your finger on the pulse of marketing and advertising like we do, you hear and see a lot.
One of the latest to pop up is the fast proliferation of Brand Vandalism.
On the surface, it’s probably not what you think. There's no graffiti, paint cans, broken windows or smashed concrete.
The result, however can be devastating – bouncing balance sheets, downward spiraling shareholder (stock) value and
I've been twittering for the past few weeks. And it's taken a toll on my personal and professional life…in a positive way. Not that my life and thoughts were not an open book before this, but it adds a new twist to my day. One that, at this point, I enjoy. Yet, it never fails that I think about how this behavior can impact business, especially medical device. And– can someone like me make a living doing this professionally? Facebook , Twitter, MySpace, Linkedin, blogs and posts
Is now the time to admit things are not what they appear to be? Viewing a broad spectrum of advertising, relevance to the times we are experiencing may not be on the radar, let alone front-and-center in advertiser's minds. We still see the vast majority of advertising messages tout the bliss and American splendor (like nothing has happened in the past 18 months) while the security and life's work of millions is disappearing right before our eyes.
It would have been hard to believe a few years ago that a portal connecting people and their experiences would become such a powerful tool for business – not to mention a driving force for social media in both the personal and business setting.
Imagine unlimited opportunity to market your business, whether it is pharma, device, healthcare or anything else. Better yet, a space that is respected and sought out by hundreds of millions of people around the world. Welcome to Facebook.